SevenFriday is a new Swiss watch brand founded by Daniel Niederer and was first launched in 12th July 2012. The watches consist of Japanese Miyota 82S7 movement.

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SevenFriday offers three colours for the newly launched models, which are orange (P1/3), blue (P1/4) and green (P1/5). Each colour illustrates specific industrial machine style, giving completely different experience and feeling.