Born with classical mechanical element and surprisingly new modern design, the new Swiss watch brand SEVENFRIDAY founded by Daniel Niederer has made an elegant launch in 12th July 2012. Throughout the year, SEVENFRIDAY has caught much attention in the global watch industry. Continuing this trend, from now on, 9maiali is being authorized dealer of SEVENFRIDAY in Hong Kong. SEVENFRIDAY is a brand from Swiss with Japanese Miyota 82S7 movement. The watches are made with exquisite finishing and very high production quality that meet Swiss brand requirement.  

SEVENFRIDAY – Every day is Friday, showing a comfortable and relaxing lifestyle. Adopting industrial idea, SEVENFRIDAY introduces the Box and Interface concept. The watches are designed with iconic and pure square shape, making a trendy difference from the traditional watches’ circular shape. Surrounding the stainless steel case is an animation ring made of varied materials and finishing methods across different models, which creates different visual and haptic experiences. The interface, including hands, discs, dial and movement, are perfectly and compactly packed in the box. The 5-layer dial attempts to stimulate the eyes and illustrate visual complications. The interface brings the interior complex mechanics to the surface. The triangular hour and minute hands are connected to the large wheel in the centre, creating a unique design. Underneath the large wheel come two discs indicating 24 hours and second respectively. The combination of different layers, colours, shapes and materials makes every SEVENFRIDAY unique collection.  

Further Features:

- Hardened mineral crystal

- Brushed finish and polished bezel

- Single layer of anti-reflective coating

- Interchangeable 28mm calf-leather-made strap

All the launched SEVENFRIDAY models, P1 (silver), P1/2 (white), P2 (grey), P3 (black) and P3/2 (limited) are available in 9maiali. They present different industrial ideas, “industrial essence”, “industrial revolution” and “industrial engines” for P1, P2 and P3 respectively.  

Besides, the bezel of P1, P2 and P3 has vertical brushed effect, while the bezel of the latest models P1/2 and P3/2 is smooth and glossy like mirror.

All of the concept and material differences allow each SEVENFRIDAY model to be more distinctive and special.

Click on the video for a clear image of the SEVENFRIDAY design work. Welcome to visit 9maiali Online Shop.